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Growing Your Business with Eraflip Tech
ERAFLIP TECH is a group of accomplished, visionary and impressive individuals, who have come together with the passion to serve organizations and make them stand out. We are focusing on the growth of our customer. Our center is to deliver you the most incredible solution to your problem and entertain you worldwide.
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ADVANCED AMAZON PAY PER CLICK (PPC)
MODULE BREAKDOWN
Module 1 Getting Started with Online Advertising and Fundamentals of Amazon PPC
- The Significance of Online Advertising and its Relevance for Amazon Sellers
- Various Approaches to Online Advertising
- Understanding Sales Funnels and Their Relevance to Amazon PPC
- Introduction to Amazon Pay-Per-Click (PPC) Advertising and Its Advantages
- Key Performance Indicators (KPIs) in PPC Campaigns
Module 2 Evaluating Product Listings for Retail Readiness
- The Significance of Well-Optimized Product Listings
- Crafting Listings That Appeal to Amazon and Buyers
- Utilizing Comparison Sheets to Enhance Conversion Rates
Module 3 Optimizing Listings to Maximize PPC Performance
- Identifying High-Converting Keywords for Listings and PPC Campaigns
- Strategies for Immediate Keyword Indexing through Keyword Placement
- Maximizing the Effective Use of Backend Search Terms
- Crafting Captivating Product Titles
- Creating Informative Bullet Points to Showcase Product Features and Benefits
- Crafting Persuasive Product Descriptions Highlighting Unique Selling Points
- Enhancing Product Images to Boost Click-Through Rates (CTR)
Module 4 Strategic PPC Budgeting and Sales Projection
- Leveraging Amazon’s Historical Data for Anticipating Future Sales and Revenue
- Sales Forecasting at the Keyword Level
- Thoughtful Planning of PPC Budgets
- Establishing Clear Campaign Objectives and Allocating Budgets Accordingly
- Making Informed Budget-Centric Choices
- Predicting the Influence of PPC Campaigns on Overall Sales
- Crafting Practical PPC Budgets Aligned with Product Margins and Business Objectives
Module 5 Crafting Effective Campaign Structures and Targeting Approaches
- Navigating Sponsored Product, Sponsored Display, and Sponsored Brands Campaigns
- Comprehensive Keyword Research Utilizing Amazon and External Tools
- Identifying High-Purchase Intent Keywords and Long-Tail Variations
- Grasping the Significance of Keyword Match Types and Their Influence on Ad Targeting
- Enhancing Campaign Performance through the Application of Negative Keywords
- Gaining Proficiency in Campaign Types, Ad Groups, and Keyword Management
- Establishing Campaign Objectives and Monitoring Key Performance Indicators
- Designing a Strategic Campaign Structure for Peak Performance
Module 6 Proficient Data Analysis and Reporting in PPC
- Exploring Diverse Types of PPC Reports Accessible on Amazon
- Extracting Insights from Campaign Performance Reports to Detect Trends and Patterns
- Harnessing Data for Well-Informed Optimization Choices
- Developing Comprehensive Reports on PPC Performance
- Implementing Advanced Bidding Tactics for Competitive Markets or Products
Module 7 Assessing Campaign Effectiveness through Amazon Advertising Reports
- Fine-Tuning Bids and Introducing Negative Keywords through Keyword Performance Analysis
- Identifying Valuable and Converting Search Terms via Search Term Report Evaluation
- Optimizing Placement Performance by Adjusting Bids and Eliminating Underperforming Placements
- Allocating Budget to High-Performing Search Terms Based on Performance Evaluation
- Enhancing Campaigns, Keywords, and Ads Informed by Gained Insights
- Crafting a Comprehensive Audit Report at the Campaign and Keyword Levels for Optimization
- Implementing Day Parting Strategies
Module 8Conducting a PPC Audit and Growth with the Search Query Performance Report
- Scrutinizing the Leading Search Queries within the Industry
- Examining the Entire Sales Funnel for the Brand or Product
- Recognizing Prospects for Keyword Expansion and Incorporating New Keywords
- Recognizing Prospects for Keyword Expansion and Incorporating New Keywords
- Enhancing the Keyword Strategy in Line with High-Converting Search Queries
- Fine-Tuning Sales Copy to Match High-Performing Search Queries
- Advancing Bidding Strategies and Discovering Scalability Prospects
- Modifying Bids for High-Performing Search Queries to Augment Exposure
Module 9 Monitoring PPC Performance Through Tailored Excel Spreadsheets
- Designing Personalized Excel Sheets for Precise PPC Tracking
- Tracing Vital Metrics such as Impressions, Clicks, Conversions, and ACoS
- Delving into Performance Patterns and Spotting Optimization Prospects
- Leveraging Pivot Tables and Data Visualization Methods for In-Depth Understanding
- Employing Dayparting and Ad Scheduling Tactics for Peak Performance
Module 10 Streamlining Campaign Management with Bulk Sheet Operations
- Harnessing Amazon’s Bulk Operations Feature for Efficient Campaign Control
- Effecting Mass Modifications to Keywords, Bids, and Budgets
- Exploiting Bulk Sheets for Campaign Establishment and Enhancement
- Adhering to Best Practices for Error Detection and Data Integrity Maintenance
Module 11 Gaining Insights through Financial Data Reports in PPC
- Grasping the Financial Components of PPC Campaigns
- Delving into Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and Return on Ad Spend (RoAS)
- Computing the Breakeven Point and Assessing Profitability Metrics
- Constructing Financial Data Insight Reports to Monitor Profitability at Campaign and Account Levels
Module 12 Exploring Amazon Attribution and Its Advantages
- Generating Amazon Attribution Links for External Traffic Integration
- Monitoring and Analyzing Attribution Metrics
- Assessing the Performance of External Traffic Campaigns
- Implementing Advanced Strategies and Adhering to Best Practices for External Traffic Campaigns
